Blog

Move Over Desktop, It’s Time For Mobile to Shine

As little as 5 years ago, using your mobile phone as a primary search engine to conduct banking transactions, book an entire vacation, or to order groceries, was something we chose if we didn’t have access to a desktop or laptop computer. When desktop was the most...

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People Really, Really Want to Pay Less for Gas

According to a survey conducted by Billaway this month, 75.4% of respondents said that reducing what they spend on gas is very important to them and another 17% said that it is important. When asked if they would respond to surveys in order to earn free gas, a...

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A Different Approach

Unlimited data plans.  Better, more reliable networks.  No contracts.   There’s only so many levers mobile operators can pull to differentiate themselves in a highly competitive market. And with many using similar promotional message to consumers, the value...

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Generation Z and the Power of Q & A

Depending on which stat you look at, the annual spending potential of Generation Z ranges from $38 billion to $46 billion. Whatever the exact number is, it’s big enough for brands and retailers to take note. The challenge for brands and retailers is reaching Gen Z...

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Safety First

When it comes to making business decisions, intuition is good, experience is better, but having hard facts is the best. Valid, dependable data is the oxygen of business decision-making and according to Entrepreur.com “with fast data, information becomes more...

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Are Mobile Operators Asking the Right Question?

Where do respondents to surveys come from? When you read an article that contains a fact such as “According to a recent survey, (XX)% of respondents of consumers said…”, do you know how that survey was conducted? How do companies that develop and market products and...

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How to Make Data-Driven Decisions Quickly and Cheaply

Here’s the scenario – you have a product, a service, or an idea and you’d like to find out what the rest of the world thinks about it. One course of action is to bounce questions off your friends and family. A good start- yes. But this is limited data resulting in...

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