Blog

Generation Z and the Power of Q & A

Depending on which stat you look at, the annual spending potential of Generation Z ranges from $38 billion to $46 billion. Whatever the exact number is, it’s big enough for brands and retailers to take note. The challenge for brands and retailers is reaching Gen Z...

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Safety First

When it comes to making business decisions, intuition is good, experience is better, but having hard facts is the best. Valid, dependable data is the oxygen of business decision-making and according to Entrepreur.com “with fast data, information becomes more...

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Are Mobile Operators Asking the Right Question?

Where do respondents to surveys come from? When you read an article that contains a fact such as “According to a recent survey, (XX)% of respondents of consumers said…”, do you know how that survey was conducted? How do companies that develop and market products and...

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How to Make Data-Driven Decisions Quickly and Cheaply

Here’s the scenario – you have a product, a service, or an idea and you’d like to find out what the rest of the world thinks about it. One course of action is to bounce questions off your friends and family. A good start- yes. But this is limited data resulting in...

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