Category: Customer Retention

Change is the only constant

I often wonder how many “pivots” the average startup does over the lifecycle of its business.  There are those rare occasions where a company will be started on a premise and continue its build then exit.  I have never been a part of one of those.  All of the entities I have been a part…
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Do We Work in a Startup Because We Want a Life Without Limits?

When I was very young, I wanted to live a predictable life. Growing up quite poor with a father that was never around because he was saving the world from bad guys, gave me a deep need to live a stable life surrounded by people and things I knew I could count on. Little did…
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Move Over Desktop, It’s Time For Mobile to Shine

As little as 5 years ago, using your mobile phone as a primary search engine to conduct banking transactions, book an entire vacation, or to order groceries, was something we chose if we didn’t have access to a desktop or laptop computer. When desktop was the most popular platform, this ultimately made sense. Nowadays it’s…
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People Really, Really Want to Pay Less for Gas

According to a survey conducted by Billaway this month, 75.4% of respondents said that reducing what they spend on gas is very important to them and another 17% said that it is important. When asked if they would respond to surveys in order to earn free gas, a whopping 97.3% said yes. It’s true, in…
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Silence is the True Form of Rejection

In the “war room” at Billaway you will see more than 20 long sheets of paper all over the walls with names of people/companies/organizations we are hunting. As the CEO, I am the head of sales and I approach sales as if we are at war and I am hunting the enemy to get them…
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A Different Approach

Unlimited data plans.  Better, more reliable networks.  No contracts.   There’s only so many levers mobile operators can pull to differentiate themselves in a highly competitive market. And with many using similar promotional message to consumers, the value proposition fails to differentiate. And the more mobile operators promote the same pitch, consumers continue to think…
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How to Make Data-Driven Decisions Quickly and Cheaply

Here’s the scenario – you have a product, a service, or an idea and you’d like to find out what the rest of the world thinks about it. One course of action is to bounce questions off your friends and family. A good start- yes. But this is limited data resulting in answers from a…
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