Why This Is Important

There are multiple reasons why this is important and will make a positive impact on mobile user consumption.


  • Globally, consumers are heavily reliant upon their phones to stay connected, live a fulfilling life and to get things done.
  • Over 50% of all web traffic comes from mobile devices.
  • High phone usage causes consumers to reach mobile service plan limits quickly resulting in need to add additional airtime (top-up).
  • Particularly in emerging markets, consumers are looking for ways to increase the amount of data they can use, without having to spend any money.
  • Consumers with prepaid plans are willing to engage with activities to add airtime without making a purchase.

When asked what rewards they prefer, over 39% of consumers responded that they would like to
reduce what they pay for mobile – a significantly higher percentage than points or free products.

Benefits of providing consumers with additional airtime:

  • Leverages a high perceived value among consumers
  • Serves as point of differentiation
  • Reduces customer churn
  • Provides purchase behavioural data

Billaway receives income from back-end engagement, so for the loyalty program provider,
there are zero costs to add airtime bill reduction for your members.

That’s right…zero marketing and promotional costs.

As a B2B2C, our cloud-based platform is flexible enough to be of strategic value:

If you’re a mobile operator or a mobile virtual network operator, we provide the end-to-end loyalty program
experience which allows your customers to earn top ups through offers, online shopping, surveys and more.

If you’re a loyalty program, we provide a way to increase engagement, connect with customers, and add
differentiation. Redeeming points into lower airtime bills with any carrier, on any device is very attractive to members.

If you’re a cash back rewards site, our easy integration means airtime bill reduction can be part of your
customer’s shopping experience in a meaningful way.

If you’re a brand or market research company and need quick, detailed answers, our platform connects
you to thousands of consumers, of different demographics, who are willing to be honest to help your business grow.