Author: Tom Haley

Move Over Desktop, It’s Time For Mobile to Shine

As little as 5 years ago, using your mobile phone as a primary search engine to conduct banking transactions, book an entire vacation, or to order groceries, was something we chose if we didn’t have access to a desktop or laptop computer. When desktop was the most popular platform, this ultimately made sense. Nowadays it’s…
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People Really, Really Want to Pay Less for Gas

According to a survey conducted by Billaway this month, 75.4% of respondents said that reducing what they spend on gas is very important to them and another 17% said that it is important. When asked if they would respond to surveys in order to earn free gas, a whopping 97.3% said yes. It’s true, in…
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Generation Z and the Power of Q & A

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” _builder_version=”3.0.51″ background_layout=”light” text_orientation=”left” border_style=”solid”] Depending on which stat you look at, the annual spending potential of Generation Z ranges from $38 billion to $46 billion. Whatever the exact number is, it’s big enough for brands and retailers to take note. The challenge for brands and retailers is reaching Gen…
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Safety First

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” parallax_method_1=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When it comes to making business decisions, intuition is good, experience is better, but having hard facts is the best. Valid, dependable data is the oxygen of business decision-making and according to Entrepreur.com “with fast data, information becomes more plentiful, more actionable and…
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Are Mobile Operators Asking the Right Question?

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row” allow_player_pause=”off” parallax=”off” parallax_method=”on” parallax_1=”off” parallax_method_1=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” make_equal=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.59″] Where do respondents to surveys come from? When you read an article that contains a fact such as “According to…
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How to Make Data-Driven Decisions Quickly and Cheaply

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Here’s the scenario – you have a product, a service, or an idea and you’d like to find out what the rest of the world thinks about it. One course of action is to bounce questions off your friends and family. A good start-…
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Additional Mobile Airtime as an Offer Incentive is Now a Thing

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Imagine if you could provide your customers free mobile airtime as an incentive to make a purchase. This is now possible, providing a better way to connect with consumers. Receiving extra mobile airtime is proving more appealing to consumers than traditional reward points and is…
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