Author: Tom Haley

Move Over Desktop, It’s Time For Mobile to Shine

As little as 5 years ago, using your mobile phone as a primary search engine to conduct banking transactions, book an entire vacation, or to order groceries, was something we chose if we didn’t have access to a desktop or laptop computer. When desktop was the most popular platform, this ultimately made sense. Nowadays it’s…
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People Really, Really Want to Pay Less for Gas

According to a survey conducted by Billaway this month, 75.4% of respondents said that reducing what they spend on gas is very important to them and another 17% said that it is important. When asked if they would respond to surveys in order to earn free gas, a whopping 97.3% said yes. It’s true, in…
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Are Mobile Operators Asking the Right Question?

Where do respondents to surveys come from? When you read an article that contains a fact such as “According to a recent survey, (XX)% of respondents of consumers said…”, do you know how that survey was conducted? How do companies that develop and market products and services gather user information to guide business decisions? The…
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How to Make Data-Driven Decisions Quickly and Cheaply

Here’s the scenario – you have a product, a service, or an idea and you’d like to find out what the rest of the world thinks about it. One course of action is to bounce questions off your friends and family. A good start- yes. But this is limited data resulting in answers from a…
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Additional Mobile Airtime as an Offer Incentive is Now a Thing

Imagine if you could provide your customers free mobile airtime as an incentive to make a purchase. This is now possible, providing a better way to connect with consumers. Receiving extra mobile airtime is proving more appealing to consumers than traditional reward points and is additionally a more efficient use of promotional funds than straight dollar…
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